On the Importance of Field Studies for Testing Theory-Driven Behavioral Change Interventions in (Sustainable) Tourism
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DOI: 10.1177/00472875241253009
Abstract: Practical measures to entice tourists to behave in environmentally sustainable ways are urgently needed. The effectiveness of such measures is typically tested in survey experiments. This study demonstrates that this approach can be misleading. We… read more here.
Keywords: studies testing; importance field; field studies; change ... See more keywords