Embrace, before it is too late! Prediction of future studies on value co-creation
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DOI: 10.1504/ijbex.2018.10009053
Abstract: Over the last decade, value co-creation emerged as a strategy for attaining sustained competitive advantage. Literature of marketing highlight that owing to a growing academic and practitioner's interest in the concept of value co-creation, there… read more here.
Keywords: studies value; value; value creation; embrace late ... See more keywords