A STUDY OF CONSUMER PERCEPTIONS AND PURCHASE BEHAVIOUR TRENDS TOWARDS DIGITAL ONLINE BUYING BEHAVIOUR OF CUSTOMERS FROM DIFFERENT AGE-GROUPS.
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DOI: 10.21474/ijar01/3014
Abstract: The research aims to find out what factors help in strengthening the trust in the process of shopping through digital online mediums. From the population, a sample of girl students studying management courses were taken… read more here.
Keywords: digital online; consumer perceptions; trust; online buying ... See more keywords