Monetizing serious leisure: A grounded study of fashion blogshops
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DOI: 10.1080/00222216.2019.1633234
Abstract: Abstract This article explores revenue generation and the formation of entrepreneur-like behaviors in the context of a serious pursuit of a personal hobby. Although financial returns and entrepreneurship have been recognized as possible outcomes of… read more here.
Keywords: serious leisure; study fashion; leisure; revenue generation ... See more keywords