Abduction and styles of scientific thinking
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DOI: 10.1007/s11229-019-02127-7
Abstract: In philosophy of science, the literature on abduction and the literature on styles of thinking have existed almost totally in parallel. Here, for the first time, we bring them together and explore their mutual relevance.… read more here.
Keywords: abduction styles; scientific thinking; styles scientific; styles thinking ... See more keywords
The differential impact of consumer’s thinking styles on brand placement: a cross-cultural study
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DOI: 10.1057/s41262-019-00181-7
Abstract: This paper examines how styles of thinking across culture affect consumers’ brand perceptions. Two experiments using printed and film stimuli for two brand placements (i.e., foreground vs. background) were conducted with participants from two countries… read more here.
Keywords: brand; differential impact; styles thinking; brand placement ... See more keywords