Subconscious marketing communication techniques and legal implications
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DOI: 10.1080/12460125.2020.1752047
Abstract: ABSTRACT The efficacy and appropriateness of current advertising laws are questioned as to how customers behave emotionally towards advertising. Contacts were made with world-renowned respondents from the advertising, legal and neuroscience communities. Their responses are… read more here.
Keywords: psychology; subconscious marketing; communication techniques; marketing communication ... See more keywords