“Curated subscription commerce: A theoretical conceptualization”
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DOI: 10.1016/j.jretconser.2019.04.019
Abstract: Abstract Subscription commerce emerged as an up-and-coming phenomenon in retailing that enables shoppers to automatically receive recurring deliveries of consumer goods. One important dimension along which subscription services differ is the degree to which the… read more here.
Keywords: subscription commerce; curated surprise; risk; surprise subscriptions ... See more keywords