An Exploratory Study of Consumers’ Perceptions of Product Types and Factors Affecting Purchase Intentions in the Subscription Economy: 99 Subscription Business Cases
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DOI: 10.3390/bs12060179
Abstract: This study examined changes in consumer perceptions of product types and purchase intentions when a subscription model is introduced for products normally sold on a one-time basis. It then proposed product types likely to affect… read more here.
Keywords: purchase intentions; product; intentions subscription; subscription ... See more keywords