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Published in 2023 at "International Journal of Cultural Studies"
DOI: 10.1177/13678779231155507
Abstract: This article considers how three competing subscription video on-demand services (SVODs) – Jewzy, ChaiFlicks, and IZZY – attract American Jewish subscribers via content selection, platform design, and marketing rhetoric. Although these three SVODs offer similar…
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Keywords:
subscription video;
identity;
video demand;
minority ... See more keywords