Understanding the dynamics of review posting and the management intervention effects on those dynamics
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DOI: 10.1016/j.ijhm.2020.102526
Abstract: Abstract The purposes of the paper are (1) to examine the dynamic properties of online reviews, focusing on whether previous review trends contribute to herding or reactant behavior in subsequent review rating generation (dynamic flow),… read more here.
Keywords: dynamics review; subsequent review; management; understanding dynamics ... See more keywords