Effect of B&B host responses to online reviews on subsequent reviews: the moderating effects of class level
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DOI: 10.1108/tr-10-2020-0474
Abstract: Purpose This study aims to focus on understanding how the characteristics of the bed and breakfast (B&B) host responses to online reviews impact the subsequent business performance of review volume, including volume, timeliness and length… read more here.
Keywords: responses online; online reviews; subsequent reviews; host responses ... See more keywords