Consumers and technology in a changing world: the perspective from subsistence marketplaces
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DOI: 10.1108/ejm-11-2017-0826
Abstract: Purpose The purpose of this paper is to provide a perspective on consumers and technology in a changing world using insights gained from subsistence marketplaces. Consumers in a changing world are on different parts of… read more here.
Keywords: consumers technology; subsistence marketplaces; changing world; subsistence ... See more keywords
Leadership and Marketing Capabilities in Small Businesses of Subsistence Marketplaces
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DOI: 10.1177/21582440221079935
Abstract: Small businesses are vital in developing countries. Usually, the marketplaces in the most impoverished areas are subsistence marketplaces, and small businesses are frequently created as the only form of subsistence for the entrepreneur and their… read more here.
Keywords: subsistence; small businesses; subsistence marketplaces; marketing capabilities ... See more keywords