Pricing and quality competition for substitutable green products with a common retailer
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DOI: 10.1007/s12351-021-00656-z
Abstract: This study explores two competing manufacturers’ green investment decisions with different market sizes in selling price- and green-level-differentiated substitutable green products through a retailer. Five game structures are considered in examining the impacts of power… read more here.
Keywords: retailer; price; pricing quality; substitutable green ... See more keywords