Succeeding on social media: Exploring communication strategies for wine marketing
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DOI: 10.1016/j.jhtm.2017.09.001
Abstract: Abstract Despite the growing popularity of social media as a platform for communication, little research explores the use of communication within these platforms from both the brand and consumer perspective. This research provides an in-depth… read more here.
Keywords: social media; communication; media exploring; communication strategies ... See more keywords