Determinants of Success of Employer Branding in a Start‐up Firm in Nigeria
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DOI: 10.1002/tie.21897
Abstract: This article aims at providing an understanding of factors that determine the success and failure of employer branding. An African steel-producing start-up company developed an employer brand image, which enabled it to effectively attract and… read more here.
Keywords: employer; firm; success employer; employer branding ... See more keywords