Empirical generalizations on the impact of stars on the economic success of movies
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DOI: 10.1016/j.ijresmar.2016.08.006
Abstract: Abstract Movie industry experts continuously debate whether the industry's enormous investments in stars pay off. Although a rich body of research has addressed the question of whether stars are critical to the success of movies,… read more here.
Keywords: success; success movies; empirical generalizations; star power ... See more keywords