Determinants of success of restaurant crowdfunding
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DOI: 10.1016/j.ijhm.2018.10.003
Abstract: Abstract This study explores the determinants of restaurant crowdfunding success, inspired by success determinants found in independent restaurant literature. The results indicate that community orientation, images that show elements of the restaurant concept, and frequent… read more here.
Keywords: determinants success; restaurant crowdfunding; success; success restaurant ... See more keywords