ANTECEDENTS OF STORE LOYALTY: AN INVESTIGATION OF THE KENYAN SUPERMARKET INDUSTRY.
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DOI: 10.21474/ijar01/5049
Abstract: Dr. Ogutu Robert Peter 1 and Dr. Busolo Hillary Oundo 2 . 1. Geothermal Development Company, Kenya. 2. Department of Curriculum, Instruction and Educational Media, School of Education, Moi University, Kenya. ...................................................................................................................... Manuscript Info Abstract… read more here.
Keywords: investigation kenyan; antecedents store; supermarket industry; loyalty investigation ... See more keywords