Online channel adoption in supermarket retailing
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2020.102374
Abstract: Abstract Introducing a new online channel is a crucial decision for brick-and-mortar retailers that requires insight and forecasts into customers' adoption and subsequent behaviour. The aim of this study is to analyse the dynamics in… read more here.
Keywords: adoption supermarket; online channel; channel adoption; channel ... See more keywords