Explicit and normative contracting in collaborations of varying magnitudes: Differing perspectives of component suppliers and original equipment manufacturers
Sign Up to like & getrecommendations! Published in 2017 at "Industrial Marketing Management"
DOI: 10.1016/j.indmarman.2017.05.010
Abstract: Abstract Industrial component suppliers and original equipment manufacturers utilize explicit and normative contracting to facilitate effective collaboration so as to garner joint profits. However, although collaborations vary in magnitude, research have yet to examine how… read more here.
Keywords: original equipment; suppliers original; component suppliers; equipment manufacturers ... See more keywords