Persuading the undecided: An interdisciplinary approach to increase public support for the arts
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DOI: 10.1002/pa.1652
Abstract: This paper uses an interdisciplinary approach to address the issue of lack of public support for the arts. The paper utilizes an acquisition- and transaction-value approach from marketing and economic theory to identify 4 segments… read more here.
Keywords: public support; processing styles; interdisciplinary approach; support ... See more keywords