How live stream content types impact viewers’ support behaviors? Mediational analysis on psychological and social gratifications
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DOI: 10.3389/fpsyg.2022.951055
Abstract: While previous research into live streaming was predominantly focused on video games, its content creation and provision has tremendously evolved, extending well-beyond game streams. Contents of general interest, such as e-commerce shopping, talent shows, and… read more here.
Keywords: stream content; live stream; content types; support behaviors ... See more keywords