Socio-economic determinants of support and brand value perception: a survey of microfranchisees
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DOI: 10.1504/ijsom.2020.10027013
Abstract: The franchising industry in Brazil has been growing for more than 10 years. In this market segment, microfranchises act as franchises whose initial investment amount is up to US$ 26,000. The purpose of this study… read more here.
Keywords: brand; socio economic; brand value; support brand ... See more keywords