Internet of things support for marketing activities
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DOI: 10.1080/0965254x.2018.1493523
Abstract: ABSTRACT Internet-enabled consumer devices are to be developed by the manufacturers. In this article, we examine how the Internet of things (IoT) can support marketing activities, including customer relationship management, business intelligence, and product design.… read more here.
Keywords: product; internet things; marketing; support marketing ... See more keywords