Sustainable Marketing and Consumer Support for Sustainable Businsses
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DOI: 10.1016/j.spc.2020.10.018
Abstract: Abstract Numerous studies have focused on how consumers evaluate the sustainability of products. However, researchers need more understanding about how consumer values and consumer perceptions of the marketplace practices of firms influence consumer support for… read more here.
Keywords: marketing consumer; consumer; consumer support; support sustainable ... See more keywords
Servitization in Support of Sustainable Cities: What Are Steel’s Contributions and Challenges?
Sign Up to like & getrecommendations! Published in 2019 at "Sustainability"
DOI: 10.3390/su11030855
Abstract: In the pursuit of eco-efficiency, resilience, and self-sufficiency, sustainable cities focus on long-term environmental goals instead of only short-term economic ones. To do so, many of them rely on servitization, the practice of replacing tangible… read more here.
Keywords: steel; support sustainable; servitization support; contributions challenges ... See more keywords