Can I surprise myself? A conceptual framework of surprise self-gifting among consumers
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DOI: 10.1016/j.jretconser.2018.11.017
Abstract: Abstract Consumers frequently purchase self-gifts, i.e. gifts for themselves, for a variety of reasons. Recently, certain items bought as self-gifts have begun to incorporate an element of surprise, as in the case of subscription boxes.… read more here.
Keywords: self gifting; surprise; surprise conceptual; conceptual framework ... See more keywords