Survey Key Driver Analysis: Perhaps the Right Question Is, “Are We There Yet?”
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DOI: 10.1017/iop.2017.20
Abstract: In their focal article, Cucina, Walmsley, Gast, Martin, and Curtin (2017) raise an important and timely issue, but go too far in arguing that practitioners should abandon survey key driver analysis (SKDA) altogether. There are… read more here.
Keywords: driver analysis; survey key; key driver; question yet ... See more keywords