A survey of undergraduate marketing programs: An empirical analysis of knowledge areas and metaskills
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DOI: 10.1080/08832323.2018.1425282
Abstract: ABSTRACT Scholars suggest that the dynamic nature of marketing has put both the marketing profession and marketing education at a crossroads. This study is an analysis of marketing programs by conceptual knowledge and metaskills. In… read more here.
Keywords: knowledge; analysis; marketing programs; marketing ... See more keywords