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Published in 2018 at "Journal of Consumer Research"
DOI: 10.1093/jcr/ucy071
Abstract: A person can use a variety of strategies to sustain the pursuit of a conscious goal (e.g., deliberate on the goal, monitor goal progress, increase goal commitment). However, less is known about how to sustain…
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Keywords:
goal;
pursuit nonconscious;
goal pursuit;
sustain pursuit ... See more keywords