The many faces of sustainability-conscious consumers: A category-independent typology
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DOI: 10.1016/j.jbusres.2018.05.022
Abstract: Responding to the global call for a “sustainable economy” requires meaningful insights into sustainability-conscious consumers and their actual buying behaviors. Sustainable consumption is not an all-or-nothing phenomenon because it encompasses several distinct behavioral patterns and… read more here.
Keywords: many faces; conscious consumers; typology; sustainability conscious ... See more keywords