Sustainability Marketing Commitment: Empirical Insights About Its Drivers at the Corporate and Functional Level of Marketing
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DOI: 10.1007/s10551-017-3591-6
Abstract: Corporate sustainability is an important strategy and value orientation for marketing, but scarce research addresses the organizational drivers and barriers to including it in companies’ marketing strategies and processes. The purpose of this study is… read more here.
Keywords: marketing; sustainability marketing; sustainability; marketing commitment ... See more keywords
Firms’ Sustainability Marketing Commitment: The Roles of Chief Marketing Officers’ Future Focus and Prosocial Motivation
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DOI: 10.1177/02761467231174027
Abstract: Drawing upon the time perspective and self-determination theories, this study examined the role of two personal resources of chief marketing officers (CMOs), including future focus and prosocial motivations (pleasure-based and pressure-based), in firms’ sustainability marketing… read more here.
Keywords: sustainability marketing; marketing; marketing commitment; future focus ... See more keywords
A Guiding Framework for Levels of Sustainability in Marketing
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DOI: 10.3390/su13041644
Abstract: Up to now, far more attention has been paid to assessing the environmental, social, and economic aspects of sustainability. However, what makes this paper distinct is that it proposes a guiding framework that can be… read more here.
Keywords: marketing; sustainability marketing; framework levels; sustainability ... See more keywords