Defensive Responses to Strategic Sustainability Paradoxes: Have Your Coke and Drink It Too!
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DOI: 10.1007/s10551-017-3580-9
Abstract: This study examines how the leading beverage company handles the strategic paradox between its core business and the social issue of obesity. A discursive analysis reveals how the organization does embrace a social goal related… read more here.
Keywords: strategic sustainability; sustainability paradoxes; defensive responses; responses strategic ... See more keywords