Does sustainability really matter to consumers? Assessing the importance of online shop and apparel product attributes
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DOI: 10.1016/j.jretconser.2021.102681
Abstract: Abstract Although there is a shift in consumers' consumption behavior towards more sustainable patterns across a variety of different contexts, sustainable apparel has still not become a mainstream trend despite the textile industry's excessive usage… read more here.
Keywords: apparel; apparel attributes; sustainable apparel; online shop ... See more keywords