How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance: An exploratory study
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DOI: 10.1016/j.jbusres.2018.11.017
Abstract: Abstract Can CSR and sustainability signals increase corporate brand performance and brand equity? What makes these signals more effective? Although research largely evaluates these questions, this research, using secondary data on 135 different brands across… read more here.
Keywords: performance; reputation; corporate brand; brand ... See more keywords