Unleashing the importance of creativity, experience and intellectual capital in the adaptation of export marketing strategy and competitive position
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DOI: 10.1371/journal.pone.0241670
Abstract: Export marketing strategy has become an exciting research topic in strategic management literature because of its momentous role in sustainable competitive advantage and performance of firms. However, it is not yet recognized what factors enable… read more here.
Keywords: marketing strategy; marketing; sustainable competitive; performance ... See more keywords
Impact of internal brand management on sustainable competitive advantage: An explanatory study based on the mediating roles of brand commitment and brand citizenship behavior
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DOI: 10.1371/journal.pone.0264379
Abstract: The existing literature on internal branding has often adopted a managerial-based approach and seldom considered employees’ perceptions. Therefore, there is a need to understand the perspective of frontline and non-managerial employees. In this context, the… read more here.
Keywords: sustainable competitive; brand; competitive advantage; brand citizenship ... See more keywords
Relationship between green entrepreneurship orientation, integration of opportunity and resource capacities and sustainable competitive advantage
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DOI: 10.3389/fpsyg.2022.1068734
Abstract: Green entrepreneurial orientation (GEO) and sustainability have been the hot topics in green entrepreneurship research. The GEO integrates market orientation (MO) and environmental orientation (EO), and enterprises need to increase resource investment. However, it is… read more here.
Keywords: orientation; sustainable competitive; integration opportunity; green entrepreneurship ... See more keywords
Do International Capabilities and Resources Configure Firm’s Sustainable Competitive Performance? Research within Pakistani SMEs
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DOI: 10.3390/su10114298
Abstract: Market conditions in emerging economies are often reported as less stable and volatile. The business sector, especially Small and Medium Enterprises (SMEs) in emerging economies, face several shortcomings including lack of resources, lack of finance,… read more here.
Keywords: competitive performance; research; finance; configure firm ... See more keywords
Competitive Intelligence and Sustainable Competitive Advantage in the Hotel Industry
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DOI: 10.3390/su11061597
Abstract: Competitive intelligence (CI) is a business tool within strategic management, and it is gaining significance as a process that enables companies to achieve sustainable competitive advantage. This study explores the current state of CI in… read more here.
Keywords: competitive advantage; competitive intelligence; sustainable competitive; hotel industry ... See more keywords
Dynamic Outsourcing Development for Sustainable Competitive Advantage in a High-Tech Backend Semiconductor Equipment Firm
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DOI: 10.3390/su12010155
Abstract: In a high-tech backend semiconductor business where a market environment changes sharply and requires competitiveness of high technology, one of the most important criteria is to establish an optimal strategy for outsourcing development so a… read more here.
Keywords: firm; sustainable competitive; competitive advantage; high tech ... See more keywords
A Project Management Plan to Reach Sustainable Competitive Advantage for a Photovoltaic (PV) Manufacturer
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DOI: 10.3390/su9091496
Abstract: Because the skills, knowledge and management required for exploitation and exploration are contradictory, firms still struggle to utilize useful methods to keep exploitative and exploratory activities balanced. Thus, a mathematical model is proposed to challenge… read more here.
Keywords: photovoltaic manufacturer; project management; sustainable competitive; management plan ... See more keywords