Analysis of sustainable consumer behavior as a business opportunity
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DOI: 10.1016/j.jbusres.2020.07.039
Abstract: Abstract The purpose of this paper is to analyze how consumers incorporate sustainability issues into their buying behavior. This paper applies the Self-Organizing Map method to a sample of 223 consumers who answered a questionnaire… read more here.
Keywords: consumer behavior; sustainable consumer; behavior business; business ... See more keywords
Factors Affecting Sustainable Consumer Behavior in the MENA Region: A Systematic Review
Sign Up to like & getrecommendations! Published in 2020 at "Journal of International Consumer Marketing"
DOI: 10.1080/08961530.2020.1781735
Abstract: Abstract Sustainable consumer behavior (SCB) gained significant attention given the relevance it bears for a broad set of actors. Since most of the relevant literature is rooted in western countries, researchers and policymakers implicitly assume… read more here.
Keywords: consumer behavior; sustainable consumer; factors affecting; consumer ... See more keywords