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Published in 2019 at "Journal of Indian Business Research"
DOI: 10.1108/jibr-01-2018-0040
Abstract: Purpose The rationale of viewpoint is to comprehend green consumption (GC) and sustainable consumption (SC). The purpose of this study is to understand how the phenomenon of sustainable and green consumers perceives in an everyday…
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Keywords:
sustainable consumers;
green sustainable;
sustainability;
buy led ... See more keywords