Managing Customer Relations in a Modern Business Environment: Towards an Ecosystem-Based Sustainable CRM Model
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DOI: 10.1080/15332667.2018.1534057
Abstract: Abstract The adoption of Customer Relationship Management (CRM) has witnessed tremendous growth across sectors, geographies, and management cultures in the last several decades. The perception of CRM as an IT-based tool has undergone a paradigm… read more here.
Keywords: customer relations; crm; managing customer; ecosystem based ... See more keywords