Young Chinese Consumers’ Choice between Product-Related and Sustainable Cues—The Effects of Gender Differences and Consumer Innovativeness
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DOI: 10.3390/su12093818
Abstract: Sustainability has received widespread attention in both academia and industry, but there is still a paucity of research investigating the relationships between gender, consumer innovativeness, and clothing, as well as how they may influence sustainable… read more here.
Keywords: sustainable cues; product; consumer innovativeness; fashion ... See more keywords