Marketing organic products: challenges and opportunities for a sustainable living
Sign Up to like & getrecommendations! Published in 2023 at "Emerald Emerging Markets Case Studies"
DOI: 10.1108/eemcs-09-2022-0321
Abstract: Learning outcomes After reading and discussing the case, the participants would be able to:▪ articulate the challenges associated with retailing of organic products.▪ suggest paid, owned and earned digital marketing tools to Manav Chetna Vikas Kendra (MCVK);▪ suggest… read more here.
Keywords: marketing; digital marketing; marketing organic; case ... See more keywords
Learning by sustainable living to improve sustainability literacy
Sign Up to like & getrecommendations! Published in 2020 at "International Journal of Sustainability in Higher Education"
DOI: 10.1108/ijshe-01-2019-0001
Abstract: By using experiential learning theory, this study aims to examine how students engage in sustainable living practices that can improve their sustainability literacy and behaviours. It also explores their motivations and enablers. In doing so,… read more here.
Keywords: sustainability literacy; sustainable living; improve sustainability; living ... See more keywords