Case-based models of customer-perceived sustainable marketing and its effect on perceived customer equity
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DOI: 10.1016/j.jbusres.2018.09.007
Abstract: Abstract This study presents case-based models that determine which sustainable marketing activities customer groups perceive to either enhance or reduce customer equity for a major sports clothing brand in China and South Korea. Complexity theory… read more here.
Keywords: customer; case based; customer equity; sustainable marketing ... See more keywords
Sustainable Marketing and Consumer Support for Sustainable Businsses
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DOI: 10.1016/j.spc.2020.10.018
Abstract: Abstract Numerous studies have focused on how consumers evaluate the sustainability of products. However, researchers need more understanding about how consumer values and consumer perceptions of the marketplace practices of firms influence consumer support for… read more here.
Keywords: marketing consumer; consumer; consumer support; support sustainable ... See more keywords
Humans’ relationship to nature – framing sustainable marketing
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DOI: 10.1108/jsm-01-2016-0037
Abstract: Purpose Although humans are part of nature, the relationship between humans and nature is not well understood, neither in sustainable marketing nor in relationship marketing. Nature is damaged by humans, and a lot of natural… read more here.
Keywords: sustainable marketing; marketing; service; relationship nature ... See more keywords
How sustainable marketing influences the customer engagement and sustainable purchase intention? The moderating role of corporate social responsibility
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DOI: 10.3389/fpsyg.2023.1128686
Abstract: Today’s civilization faces serious challenges related to sustainability. Without the support of society, organizations can no longer continually build their enterprises. The pressure of sustainable development goals are also enhancing on companies. Thus, marketing managers… read more here.
Keywords: purchase; sustainable marketing; customer; customer engagement ... See more keywords
The Effect of Natural Celebrity–Brand Association and Para-Social Interaction in Advertising Endorsement for Sustainable Marketing
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DOI: 10.3390/su12156215
Abstract: Celebrity endorsement has been regarded as an effective strategy for enterprises to implement sustainable marketing strategies. However, frequent use of celebrity ads renders consumers skeptical of the ads’ and celebrity’s profit-making intent, which may adversely… read more here.
Keywords: celebrity; celebrity brand; natural celebrity; brand ... See more keywords
SME Managers’ Perceptions of Sustainable Marketing Mix in Different Socioeconomic Conditions—A Comparative Analysis of Sri Lanka and Poland
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DOI: 10.3390/su122410659
Abstract: Current changes in the business environment mean that the pursuit of economic development—without accounting for social welfare and environmental constraints—is replaced by the concept of sustainable development. Enterprises, in order to meet market requirements, adopt… read more here.
Keywords: poland; marketing mix; sri lanka; different socioeconomic ... See more keywords