Sustainable Political Social Media Marketing: Effects of Structural Features in Plain Text Messages
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DOI: 10.3390/su12155997
Abstract: The success of Barack Obama’s 2008 U.S. presidential campaign led politicians and voters all over the world to pay attention to social media. Including Donald Trump for his upcoming 2020 re-election, many politicians around the… read more here.
Keywords: social media; sustainable political; message; plain text ... See more keywords