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Published in 2017 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2016.09.004
Abstract: Although there are some instances of prior research on the relationship between attitude and purchase intention for environmentally sustainable products, literature is scant about mediating role of attitude on the relationship between environmental knowledge and… read more here.
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Published in 2017 at "Journal of Promotion Management"
DOI: 10.1080/10496491.2016.1267681
Abstract: ABSTRACT Anticipated emotions and moral norms have previously been found to influence consumer adoption of pro-environmental products in different ways. However norms and emotions have seldom been combined in order to understand their relations in… read more here.
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Published in 2020 at "International Journal of Green Energy"
DOI: 10.1080/15435075.2020.1854266
Abstract: ABSTRACT The rising threat of environmental degradation and global warming has made countries realize the importance to adopt and promote sustainable practices. Therefore, the study aims to identify the contributing factors to the purchase intention… read more here.
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Published in 2021 at "Journal of Asia Business Studies"
DOI: 10.1108/jabs-03-2020-0099
Abstract: Purpose The purpose of this paper is to increase existing knowledge of consumers’ sustainable products via converging and testing social identity and value-belief-norm theory used in sustainable behaviour literature. More specifically, the present paper incorporated… read more here.
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Published in 2021 at "Global Business and Economics Review"
DOI: 10.1504/gber.2021.10039657
Abstract: Sustainability and environmentally conscious behaviour towards sustainable products are emerging research areas in India. There is dearth of research to understand Indian consumers' sustainable purchase behaviour, particularly in the context of consumers' lifestyle. The present… read more here.
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Published in 2022 at "Polymers"
DOI: 10.3390/polym15010201
Abstract: The purpose of this study was to investigate the extract of Catalpa bignonioides plants and characterize novel natural cellulosic fibers from the fruits as an alternative material for sustainable products. The Catalpa bignonioides tree contains… read more here.
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Published in 2020 at "Sustainability"
DOI: 10.3390/su12020450
Abstract: The literature suggests that first-movers enjoy sustainable competitive advantages but suffer some disadvantages. The timing of new product introduction is a major decision for executives who are concerned about sustainability issues. These executives must simultaneously… read more here.
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Published in 2023 at "Sustainability"
DOI: 10.3390/su15118923
Abstract: Due to the growing concern towards natural resource depletion and the increasing levels of waste generation caused by economic growth, sustainable consumption has gained the attention of both governments and society. Despite this, the market… read more here.