The Power of Profanity: The Meaning and Impact of Swear Words in Word of Mouth
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DOI: 10.1177/00222437221078606
Abstract: Swearing can violate norms and thereby offend consumers. Yet the prevalence of swear word use suggests that an offensiveness perspective may not fully capture their impact in marketing. This article adopts a linguistic perspective to… read more here.
Keywords: word mouth; swear words; word; reviews swear ... See more keywords