The role of loyalty programs in boosting hotel guest loyalty: Impact of switching barriers
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DOI: 10.1016/j.ijhm.2019.102328
Abstract: Abstract This study examines the relationships among the perceived value of a loyalty program, customer satisfaction with a loyalty program, affective commitment, switching barriers, and customer brand loyalty in the hotel context. An online survey… read more here.
Keywords: loyalty program; loyalty; switching barriers; loyalty programs ... See more keywords
Identifying the Critical Success Factors of Telecom Switching Barriers Using the AHP
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DOI: 10.1177/0972150918816897
Abstract: Switching barriers help telecom service providers create intangible restriction before telecom subscribers preventing them from switching to other service providers. This study aims at ranking the switching barriers to identify critical success factors of telecom… read more here.
Keywords: switching barriers; service providers; success factors; telecom service ... See more keywords