Linking sport team sponsorship to perceived switching cost and switching intentions
Sign Up to like & getrecommendations! Published in 2017 at "European Sport Management Quarterly"
DOI: 10.1080/16184742.2017.1318410
Abstract: ABSTRACT Research question/purpose: Although literature has focused on the impact of sponsorship on the customers’ purchase intentions, the impact of sport team sponsorship on switching intentions on service providers remains a largely overlooked research topic.… read more here.
Keywords: team; sport team; switching intentions; team sponsorship ... See more keywords
Understanding switching intentions between traditional banks and Internet-only banks among Generation X and Generation Z
Sign Up to like & getrecommendations! Published in 2024 at "International Journal of Bank Marketing"
DOI: 10.1108/ijbm-06-2023-0338
Abstract: PurposeThis study aims to understand the reasons for individuals switching from traditional banks to Internet-only banks and examine how switching intentions differ between Generation X and Generation Z. Notably, Generation Z, being digital natives, exhibits… read more here.
Keywords: generation; internet banks; banks internet; generation generation ... See more keywords
From offline to online: understanding users' switching intentions from traditional wealth management services to mobile wealth management applications
Sign Up to like & getrecommendations! Published in 2022 at "International Journal of Bank Marketing"
DOI: 10.1108/ijbm-08-2022-0345
Abstract: PurposeFinancial technology (Fintech) brings about innovative financial services, such as the possibility of introducing mobile wealth management applications (apps) into consumers' lives. Despite the rapid development of such apps, few studies have focused on users'… read more here.
Keywords: mobile wealth; users switching; wealth management; management ... See more keywords
Fair-Weather Voters: Personality and Vote Switching Intentions
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DOI: 10.1177/14789299231174756
Abstract: While numerous explanations for vote-switching have been proposed (e.g. declining rates of partisanship, ideological shifts, partisan ambivalence, change in policy preferences), far less work has examined the personality profile of people more likely to engage… read more here.
Keywords: voters personality; weather voters; vote switching; switching intentions ... See more keywords
Entrepreneurs and Environmental Sustainability in the Digital Era: Regional and Institutional Perspectives
Sign Up to like & getrecommendations! Published in 2020 at "International Journal of Environmental Research and Public Health"
DOI: 10.3390/ijerph17041355
Abstract: Climate change and environmental degradation have negatively affected the sustainable development of mankind. The “green” concept has been gradually accepted by the public, thereby strongly promoting “green” business forms and social innovation. This study adopts… read more here.
Keywords: environmental sustainability; switching intentions; sustainability digital; toward green ... See more keywords