Toward a conceptualization of supplier-switching processes in business relationships
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DOI: 10.1016/j.pursup.2016.04.007
Abstract: Abstract This paper employs a practice perspective to study and conceptualize supplier-switching processes in business relationships. It is based on case study research of a company in the international marine industry, which intended to switch… read more here.
Keywords: switching processes; supplier switching; business relationships; processes business ... See more keywords