A double-edged sword: How the dual characteristics of face motivate and prevent counterfeit luxury consumption
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DOI: 10.1016/j.jbusres.2021.05.032
Abstract: Abstract This research fills the void in the counterfeit literature by examining the role of the dual facets of face in deterring consumers from purchasing counterfeit luxury brands. It advances understanding of counterfeiting by clarifying… read more here.
Keywords: sword dual; edged sword; counterfeit luxury; double edged ... See more keywords