Sign Up to like & get
recommendations!
0
Published in 2019 at "Journal of Political Marketing"
DOI: 10.1080/15377857.2019.1652224
Abstract: Communication in political marketing plays an important role in political mobilization, building trust both in political actors and the government. Politicians construct their messages through careful branding as the power of the cultural symbols and…
read more here.
Keywords:
communication;
young voters;
brand;
trust ... See more keywords