Symbolic Product Superiority in the Neural Salience of Compensatory Consumption Behavior
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DOI: 10.3389/fpsyg.2020.00838
Abstract: To cope with self-threat being induced by personal setbacks in daily life, compensatory consumption, especially on symbolic product, has been found to do valuable help to resolve discrepancies between ideal and actual self-concept. Conforming to… read more here.
Keywords: consumption; consumption behavior; symbolic product; compensatory consumption ... See more keywords